NEWS

30 March, 2008

PR Week reports that Amazon.co.uk has appointed Nelson Bostock to handle its consumer PR.  The agency will commence work on April 1^st with a brief to build Amazon.co.uk’s presence in the mass market consumer media.

“Amazon is the number one player in online retail and is a flagship win for the agency,” says account lead and NBC head of consumer PR, Lucy Mayo. “Over the last ten years, they’ve secured a huge and loyal customer base which very much mirrors the social demography of middle England.  We’ll be helping them to extend this reach further, by extolling the brand’s benefits of great value, choice and availability to a wider community. Whether it’s Bach or baking, Delia or DIY, exercise bikes or Elvis, there’s something on Amazon that appeals to everyone.”