NEWS

10 August, 2007

Nelson Bostock has been called in to promote the latest car from smart, the new smart fortwo.  The agency will build awareness of the new vehicle's economic and environmental credentials through the mainstream consumer and style media, focusing on fuel efficiency, low emissions and forthcoming exemption from the congestion charge.

Debbie Hull UK PR manager at smart's parent, DaimlerChrysler, said: "We believe that the time for smart has arrived. The new smart fortwo is one of the most cost-efficient and environmentally-friendly vehicles in its class.  Nelson Bostock will help us communicate the car's relevance to buyers who want to go green economically - without sacrificing individuality and style."