EE

Launching 5G for EE

#Analyst relations #Cloud & Communications #consumer tech #Content #creative #Events #Media Relations

The brief

Be the first mobile network operator in the UK to launch 5G.

EE is the leader in 5G in the UK, from switching on the first 5G trial in East London, to demonstrating the first live 5G broadcast. The mobile operator wanted to cement its position by being the first to launch 5G in the UK.

To be the first, you need to be fast. Nelson Bostock designed, produced, and managed a press conference for over 100 media and influencers in under 4 weeks.

Success in numbers

150

pieces of UK coverage, including 42 national pieces

7:1

coverage ratio compared to main competitor’s launch

million social media impressions, including use of #5GEE

Check this out

Change perceptions to position BT as a national champion

Communicate the rebrand as not just a change of symbol, but a symbol of change. Nelson Bostock was the lead agency for BT’s rebrand, tasked with managing its reputation and shedding the old BT image. We managed the keynote speeches, press conference presentation, content creation, media attendance and press office. Following the rebrand, the Nelson...

Running a proactive press office for BT and EE

Build positive associations with BT and EE Nelson Bostock is the lead agency for the BT and EE press office, tasked with managing the brands’ reputations not just with the media, but among its customers. Our role is to make sure we continually highlight how the companies connect for good, whether that’s through new social...