The brief

Be the first mobile network operator in the UK to launch 5G.

EE is the leader in 5G in the UK, from switching on the first 5G trial in East London, to demonstrating the first live 5G broadcast. The mobile operator wanted to cement its position by being the first to launch 5G in the UK.

To be the first, you need to be fast. Nelson Bostock designed, produced, and managed a press conference for over 100 media and influencers in under 4 weeks.

Success in numbers


pieces of UK coverage, including 42 national pieces


coverage ratio compared to main competitor’s launch


million social media impressions, including use of #5GEE

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