The media is closely following the rising trajectory of UK fintech. It has been, and continues to be, quite a ride. But, with the realities of Brexit and the crippling effects of COVID-19, 2021 presents new obstacles and challenges.
Chief amongst them is how to approach and communicate Open Finance, the evolution of Open Banking. It was identified in our first PR Playbook as one of the hottest emerging topics in fintech. The challenge for communicators is to cut through the inevitable ‘noise’ around Open Finance and find a way to build a compelling story when the media are desensitised to it, thanks to the hype and disappointment around Open Banking.
So in response, we are launching a playbook for Open Finance. The PR planning and discussion guide aims to help businesses think about what Open Finance means for them and how to communicate the framework’s impact most effectively. We talk to industry leaders – including Clare Reilly, Chief Engagement Officer at PensionBee and Lisa Preece, PR & Communications Manager at sync. – about the challenges they face and the golden opportunities ahead. We encourage brands to learn from the mistakes of Open Banking and apply those lessons moving forwards.
Full of expert advice and handy tools – including a strategic story planning framework – you can download the Open Finance PR Playbook here.
We hope this guide helps brands navigate the uncertain landscape of 2021 and beyond, identifying ways to cut through the noise and communicate their Open Finance stories with clarity and impact. Take a read and let us know what you think. And if you have a topic in mind for the next Playbook, we’d love to hear from you.
Tim Lines, Director, Nelson Bostock UNLIMITED