Today’s essential reading is Ben Evans’ presentation, Mobile is eating the world.
As you’d expect, it’s packed full of interesting statistics and insights into changing behaviour.
For example, did you know that 7.5 trillion SMS are sent every year, and 7.2 trillion WhatsApp messages are sent every year.
Or how about the fact that the smartphone industry now dwarfs the PC market, with 4 billion people buying smartphones every two years, instead of 1.6 billion every five years (for the PC industry).
Or that over 800 billion photos were shared on social networks this year.
It’s fascinating stuff, and well worth your time.