How can PR support lead generation? That was the thorny issue up for debate at PRMoment’s first ever Ideas Kitchen event, which we were excited to host at our Soho offices last night.
In a relaxed and informal setting, the Ideas Kitchen brings together a small group of senior communications professionals to discuss challenges facing the PR profession today. Talks from Joe Hanley, VP Communications & Brand Experience at IBM and our very own MD Nick Clark, helped spark lively debate around the role PR plays in the sales cycle.
Comms heads from brands including Capgemini, Santander, InterLaw and Tata Consultancy Services chatted about issues including ownership of conversations with consumers and B2B buyers, ‘content shock’ and the role of PR in content marketing, along with the complexity of evaluation in a complicated stakeholder landscape.
Ultimately, everyone agreed that while PR’s role can vary massively depending on factors as diverse as a company’s specific route to market, its target audience and internal reporting pressures, PR professionals provide essential guidance on all stakeholder conversations directly linked to sales.
A huge thank you to PRMoment for hosting the discussion, and to everyone who came along to share their views – here’s to the next one!