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It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do.  The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…

The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work.  And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…

Another month at Unlimited B2B means another round of Winning Minds awards!  As always our team have been working incredibly hard – read below to see the new awards and our winners! PR Minds – Beth Anderson “Clients are impressed with her ability to get used to their way of working so quickly, her diligence…

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”  Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook.  Interest, or attention, is – and always…

When it comes to awareness campaigns, the clue’s in the name – they’re about spreading information to help enlighten people. That means they need to be several things: eye-catching, interesting, and informative. As a designer, that’s the kind of challenge I love.   World Menopause Day  At both Nelson Bostock and TMWB, our agencies have always…

Is AI coming for our jobs? Can we trust it? What value can it actually bring?  These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers.  What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…

In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively.  If…

September 2023 was a big month for everyone. It was the warmest September ever on record, a river of wine coursed down the streets of Portugal, and Nelson Bostock launched their brand new Winning Minds Awards! With the creation of our brand new division Unlimited B2B, which comprises both the team in Nelson Bostock and…

Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…

When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…

It seems like AI is everywhere these days. Every other headline, advert and opinion piece (including this one) seems to mention the technology. As a result, you don’t have to go too far to hear someone ringing the last call bell for anyone working in creative roles. Designers, writers, videographers. We’re all doomed, it seems….

Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…

On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…

Self care is the practice of taking an active role in preserving and protecting one’s own personal wellbeing and happiness.  Established in 2011, International Self Care Day was introduced to raise awareness of the benefits of self care, and to exhibit it as a cornerstone of a healthy lifestyle. Interestingly, the date, 24th July, was…

An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…