It shouldn’t be news that it’s important to be interesting. Surely we all know that? But it’s something many brands are still struggling with. In the past, the big dogs held everyone’s attention – the big news outlets, the big brands, the big financial institutions, the big record labels. Whatever they produced, we consumed.
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A collection of poems about loneliness, and resources to help, organised by the Winning Minds Matter team for Mental Health Awareness Week ’22. For the past four years, the Mental Health Foundation has chosen a theme for Mental Health Awareness Week (MHAW) – past years’ have been body image, kindness and nature. The human experience…
Here’s some good news. Nelson Bostock has started to work with leading computer hardware manufacturer and gaming laptop specialist, MSI. In recent years, MSI has established itself as one of the world’s top laptop brands. It is known for industry leading innovation and its bold ambition to create the perfect gaming laptop. The integrated brief…
Elaura Lacey scooped this month’s Winning Mind award. We find out what’s the best piece of advice she was given and how she can totally rock the dance floor. Why did you pick a career in PR and Communications? I love being creative and getting to use my writing skills, so a career in PR…
This month’s Winning Minds Award went to Nicole Louis. Nicole tells us more about her passions (Tottenham) and how to talk to yourself as you’d talk to your best friend. Why did you pick a career in PR and Communications? I’d never considered a career in PR – or what it entailed – until I…
Buy-now-pay-later (BNPL) is quickly changing the face of consumer finance. If used correctly, BNPL has many benefits for consumers, including convenience, efficiency, and customer experience. Younger people in particular are embracing the chance to alleviate their financial pressures by staggering payments through installments. From a business perspective too, everyone is entering the BNPL arena –…
When I was invited to a meeting in the metaverse, my heart sank a little. Was it fear of the unknown or fighting the buzz and all-round obsession with the Metaverse? Who knows? We do know that we must embrace the ‘Future of work’. Be that hybrid or fully remote. Let’s be honest, the likelihood…
Think you’re ready to promote your sustainability credentials? Truly understanding your audience is a vital starting point. Check out this 3 minute summary of research which reveals the three society attitudes towards sustainability and what they mean for your comms strategy. Get in touch with us if you’d like to hear more about what audience…
Through 2022 we can expect to see a range of new automotive brands coming to the UK, from Nio to Byton to Rivian. While many of these are either electric brands from established automotive manufacturers or start-ups, perhaps the most interesting new entrant to the car market is Sony, which earlier this year unveiled its…
There’s a growing recognition that the technology sector is responsible for mountains of e-waste and the consumption of energy and natural resources. But the world is also expecting tech to be the source of innovation which can halt the crisis. In our first episode of Sustainable Sessions we look at what tech companies need to…
What are the barriers we need to overcome to achieve sustainable mobility? In episode two of Mobility Bytes our tech-experts discuss what it will take to encourage people out of their cars and on to more sustainable modes of transport. We all have a stake in the debate. Let us know your thoughts.
Amazon’s latest decision is bound to take shoppers by surprise. The company recently announced that it will no longer accept UK-issued Visa credit cards from January. Why? According to Amazon, the main driver was the high fees charged by Visa for processing payments, which increased drastically this year. Since then, fresh claims have also emerged…
Last month’s Winning Minds Award went to both Ellie Hattersley, an NBU stalwart, and the excellent Lydia Richmond who joined us just a few months ago. We sat down with them this week to find out more about their passions, motivations and why a career in PR. Why did you pick a career in PR and Communications? Lydia Richmond: For me, it comes down to being creative. Comms is incredibly…
Would you eat a turkey in December and pay for it in the New Year? With the rise of Buy Now Pay Later (BNPL), this is likely to be the first Christmas paid for by instalments! 2021 has been a phenomenal year for BNPL. It has accelerated into our lives faster than you might have…
What has soap got to do with self-confidence? Or fizzy drinks got to do with the black rights movement? Almost every big brand today has begun campaigning to become associated with something beyond what they ‘do’. Whether it’s Skittles associating itself with Pride, or Starbucks with the refugee crisis, every big brand worth their salt…