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By: NB Team
18.05.2022

Here’s some good news. Nelson Bostock has started to work with leading computer hardware manufacturer and gaming laptop specialist, MSI. In recent years, MSI has established itself as one of the world’s top laptop brands. It is known for industry leading innovation and its bold ambition to create the perfect gaming laptop. The integrated brief…

By: Annie Paul and Tim Lines
07.04.2022

Buy-now-pay-later (BNPL) is quickly changing the face of consumer finance. If used correctly, BNPL has many benefits for consumers, including convenience, efficiency, and customer experience. Younger people in particular are embracing the chance to alleviate their financial pressures by staggering payments through installments.  From a business perspective too, everyone is entering the BNPL arena –…

By: Tech for Purpose team
24.03.2022

Think you’re ready to promote your sustainability credentials? Truly understanding your audience is a vital starting point. Check out this 3 minute summary of research which reveals the three society attitudes towards sustainability and what they mean for your comms strategy. Get in touch with us if you’d like to hear more about what audience…

By: NB Team
17.12.2021

Amazon’s latest decision is bound to take shoppers by surprise. The company recently announced that it will no longer accept UK-issued Visa credit cards from January. Why? According to Amazon, the main driver was the high fees charged by Visa for processing payments, which increased drastically this year.  Since then, fresh claims have also emerged…

By: NB Team
24.11.2021

Last month’s Winning Minds Award went to both Ellie Hattersley, an NBU stalwart, and the excellent Lydia Richmond who joined us just a few months ago. We sat down with them this week to find out more about their passions, motivations and why a career in PR.   Why did you pick a career in PR and Communications?  Lydia Richmond: For me, it comes down to being creative. Comms is incredibly…

By: Victoria Howarth
16.11.2021

What has soap got to do with self-confidence? Or fizzy drinks got to do with the black rights movement? Almost every big brand today has begun campaigning to become associated with something beyond what they ‘do’. Whether it’s Skittles associating itself with Pride, or Starbucks with the refugee crisis, every big brand worth their salt…

By: Nicole Louis
02.11.2021

Barclaycard launched a new TV campaign last week which mocks ‘cool’ Buy-Now-Pay-Later (BNPL) players like Klarna. Partnering with pop queen Grace Jones, the campaign tagline reads “Why does everything have to be cool these days?” And you probably know exactly what they’re talking about. Klarna has enlisted a slew of celebrities including Snoop Dogg and…

By: Katie Owen
26.10.2021

We often talk about “finding a hook”. Something that will make a story feel really timely and relevant to the audience – and therefore be widely seen and shared. #Cybersecmonth is a campaign run by the EU (and US Government in tandem) in October to raise awareness of cybersecurity threats and how people can protect…

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