Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…
When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…
It seems like AI is everywhere these days. Every other headline, advert and opinion piece (including this one) seems to mention the technology. As a result, you don’t have to go too far to hear someone ringing the last call bell for anyone working in creative roles. Designers, writers, videographers. We’re all doomed, it seems….
Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…
On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…
Self care is the practice of taking an active role in preserving and protecting one’s own personal wellbeing and happiness. Established in 2011, International Self Care Day was introduced to raise awareness of the benefits of self care, and to exhibit it as a cornerstone of a healthy lifestyle. Interestingly, the date, 24th July, was…
An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…
Meet Callan, the latest to scoop the prestigious Winning Minds Award (alongside Ibby). Callan’s been a Bostocker for a year and a half now, during which time he’s demonstrated some incredible examples of news hijacking, and landed his clients in the nationals. He’s definitely a Winning Mind! Why did you pick a career in PR…
We’ve got some big news to share with you all. Today, we’ve launched Unlimited B2B – a new integrated agency partnership, designed to deliver a complete buyer experience across PR, comms and marketing. In the new world of communication, the need for all organisations to portray themselves in a consistent manner has never been more…
“Violence thrives on silence.” Trans activist Rio Amani opened a seminar I attended on Trans Allyship in the workplace with this impactful statement. Whilst it may sound like a bleak start to a blog about Pride, our current social climate has shown us that, even 53 years after the first march, Pride still has an…
We’re an agency driven by a passion for new technology and we’re used to staying on top of cutting-edge tech innovations, so it takes a lot to make us step back and have a truly ‘wow’ moment. But that happened this week with the launch of the Apple Vision Pro headset at the company’s WWDC…
It’s Pride Month! The official theme for 2023 is “Strength in Solidarity” – inviting us all to celebrate not only the power and resilience of the LGBTQIA+ community, but also the incredible positive change that can be made by uniting together. In a world where platforms of hatred and violence are upheld and often even celebrated,…
‘Winning Minds’ is Nelson Bostock’s company ethos. It guides us to deliver the best work we can for our clients. It means we are bold and ambitious, experiment with different tactics, and explore diverse and new ideas. It helps shape our agency culture, so we can all be the best we can be. It means…
In recent months we’ve watched ChatGPT bring artificial intelligence into public consciousness, seen the biggest tech companies making widespread layoffs and witnessed the rise of health tech. It’s easy to feel that we’re living in an age where we’ve already achieved ultimate digital literacy. But the truth is, technology is evolving beyond our imaginations, and…
PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…
After the interruptions of recent years, you might have thought that trade shows were dying off. If Mobile World Congress 2023 is anything to go by, in-person events are back. This year’s MWC welcomed a staggering 88,500+ attendees, from 202 countries and territories, there to hear from 2,400+ exhibitors and 1000+ speakers. Forgive the number…