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By: Emily Bramwell
08.03.2024

The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…

By: Faye Hawkins
31.01.2024

As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness.  Agencies are a vital partner for brands on this…

By: NB Team
16.01.2024

2023 was a tough year for businesses and consumers.  Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation.  As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…

By: NB Team
30.11.2023

Another month, another amazing performance from the brilliant B2B team!  This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline  “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…

By: Charlotte Newbury
14.11.2023

The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work.  And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…

By: Charlotte Newbury
25.10.2023

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”  Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook.  Interest, or attention, is – and always…

By: Hannah Ginno
18.10.2023

When it comes to awareness campaigns, the clue’s in the name – they’re about spreading information to help enlighten people. That means they need to be several things: eye-catching, interesting, and informative. As a designer, that’s the kind of challenge I love.   World Menopause Day  At both Nelson Bostock and TMWB, our agencies have always…

By: Sam Kent
17.10.2023

Is AI coming for our jobs? Can we trust it? What value can it actually bring?  These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers.  What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…

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