Is creativity still that important to all companies?

NB Team

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The answer is yes.

After attending the Contagious Summer Bootcamp last week, we wanted to share the three top tips on how you can release your inner creative in ways which will help your company flourish:

Invest time into your ideas

It takes time to work on a creative idea. There will always be considerations and, of course, rejections throughout the process. If you have an idea you’re confident in, help your peers understand how great that idea is.  The creative genius that inspires you isn’t made in a day. Make sure you sleep on that good idea. Invest some time and thought, so you’re able to make it a great idea.

Sometimes, it’s easy to feel disheartened about an idea. But don’t give up. If you’re confident in your idea, that will show and it’s important  to follow it through until you can watch your ideas come to fruition

Utilise the people around you

A creative culture is very important, all companies need to understand this. Energy is the key here, hire energy over experience and then you will create a culture that is on FIRE.  

You have to understand it. The creative outcome is how people will remember you. For example, THAT Christmas advert that you see and hear about everywhere. However, more importantly, you will remember HOW you made it. If the team enjoyed the creative process of working together, the quality of the work will shine through. The outcome of your idea will come across more positively to your team. Your team will then feel spurred and encouraged to work on the next creative campaign.

Plan for a meticulous execution

We’ve all been in a scenario where your idea can seem great to you in your head, but thinking about how you’re going to execute an idea is key. When pitching your idea, people need to really believe in what you’re selling and fully understand what they’re investing in.  Always start with a detailed and carefully executed plan. This will allow you to bring your idea to life for your team.

How your idea makes people FEEL is the most important factor to consider when pitching.

In the creative industry, you’re always going to come across ‘the haters’ but it’s still important to make sure your idea is heard. e. We’re only human. It’s nerve-wracking to receive feedback over something you’re invested in. However, BRAVERY comes from doing something that hasn’t been done before.

In summary – be a company that is important to others to exist. With this, you need to take a moment and consider if others could be affected if your company closed tomorrow. Consumers/clients want to feel inspired by your creativity and if you’re lacking in this department they may stop using your service or buying your goods. Do not be a company that may happily die tomorrow.