Will Hart steps up to Group MD of UNLIMITED Communications

NB Team

Share now

The news is out! With over a decade of experience in the business, the inimitable Will Hart has stepped up from his role as MD of Nelson Bostock to oversee the growth and direction of Nelson BostockFever and Health UNLIMITED.  

In 2020 and throughout COVID, Will led Nelson Bostock on a strategic business drive focused on the tech sector and saw its revenue increase by 29% – faster than any other Top 10 Tech PR agency in the UK.  

We caught up with Will, who said: “As a combined force, Nelson Bostock, Fever and Health UNLIMITED are working together to deliver an excitingly powerful mix of planning, creativity, expertise and campaign delivery. We now offer an unmatched blend of skills and deep experience within the technology, healthcare and consumer sectors.” 

“Nelson Bostock’s focus on tech has enabled us to support our clients through a period of rapid evolution due to COVID. PR & Comms have been elevated during the pandemic and have shifted to become the starting point for many integrated marketing models; the creative powerhouse and guardians of brand reputation.”  

Tim Hassett, CEO of UNLIMITED, echoed this sentiment: “The experience of UNLIMITED Communications positions our group brilliantly to support brands in the tech and healthcare sectors, and in the consumer space that will re-ignite as the world moves beyond COVID. Over his 12 years of service at UNLIMITED, Will has been an inspirational team leader and a grounded, strategic consultant to our clients, making him the natural choice for this role. The opportunity this year is to draw on the strength of specialisms within the teams and our Human Understanding Lab to deliver extraordinary, insight-led work for our clients.” 

UNLIMITED Communications will invest in delivering new services while maintaining an emphasis on core industry expertise. Teams are able to achieve a deeper, more ‘human’ understanding of audiences by uncovering behavioural-led insights via UNLIMITED’s Human Understanding Lab for data and insight. The Lab informs the creative thinking, guides engagement strategies and executes behaviour change. 

So watch this space for what comes next – exciting times ahead!