Why is China’s Singles day such a big deal? And why does it boost the online economy in particular?
In the run up to Black Friday, we took a look at another huge shopping holiday elsewhere in the world. China’s Singles day has had a far reaching impact in the retail space. The day generates over nine billion dollars for ecommerce giant Alibaba alone, and it’s only set to grow. From humble beginnings as…
The Edit – 13.11.15
What’s caught our eye This week was the annual e-commerce behemoth that is Singles Day. Over 91.2bn yuan (£9.4 billion) was spent, a 60% increase from last year. What started as an anti-valentine university group has now turned into the day where young Chinese singletons spend on themselves. This is hardly a surprise with factors…