Welcome to the latest Compass Network newsletter.
As the summer approaches we’re half way through 2015 with 31 Compass Partners and some great client wins across the network.
As always, if you have any questions or suggestions about the Compass Network, please email: Compass@nelsonbostock.com
Below are updates from some of the network on what has been a great few months!
Q2 has seen Nelson Bostock Unlimited busy as ever, with a selection of successful launches, projects and campaigns. We launched EE’s new WiFi Calling in the UK as well as supporting the launch of EE’s 4GEE Action Cam, the world’s first 4G connected action camera. We’ve supported Canon Europe’s acquisition of Lifecake, explained the mobile security risk for enterprises for Lookout, showed the transformative impact of the subscription business model with Zuora and attended RIPE70 where the Internet’s technical community gather to share best practice.
It’s been a busy quarter at Fever with some exciting star-studded campaigns keeping the agency busy. We had 30 minutes with the boys from Take That to launch ‘Kingsman the Secret Service’ on Sky Store; held a global press junket and fashion-pack party with supermodel Jourdan Dunn launching HTC One M9 INK; and helped Made in Chelsea star, Spencer Matthews, get over his ‘boxset break up’ for online TV streaming service, NowTV. Fever has also welcomed new board member, Crissie Campbell, to the agency bringing more than 10 years’ experience in international and UK PR, marrying the world of entertainment and culture with big brands.
We recently enjoyed some time in our New York office pitching new business and attending our first East Coast-centric marketing event, ‘Cracking the Code: A Discussion on NYC’s Tech Boom’. Whilst there, we received word that Bateman Group had won a ‘Best Places to Work’ award from the San Francisco Business Times. This quarter we also welcomed new clients, including Addepar, Bromium, Campaign Monitor, Fuze, Hackerone, LinkedIn, Prosper, ScaleVP, Sysomos and ZenPayroll.
At the beginning of April Ad Verum successfully attained Dell for media and social media relations in the Baltic States. Ad Verum also launched a new logo, created by Syrian graphic designer Muhanad Musto, with the brief to fashion a logo suitable for the international community. The Ad Verum communication project ‘Crematorium: Changing Beliefs and Fighting Fears’ was shortlisted in the finals of the International Public Relations Association (IPRA) Golden World Awards 2015.
At Clearbox Communications A Capella singing was on our radar this quarter as we put the media through their singing paces for the launch of Pitch Perfect 2, with the help of Ireland’s leading A Capella group, The Trinitones. We welcomed several new clients, including Nicobrand and The Jungle NI, Ireland’s leading outdoor adventure centre. We’ve also moved offices to Northern Ireland’s Holywood coast (home to Jamie Dornan and Rory McIlroy) as we continue to grow.
We have just celebrated our 9th birthday as an agency and have launched a new corporate identity, website and blog to celebrate. Canela was also the exclusive media partner for The E-commerce Awards in Spain, which took place on 2nd June in Madrid. Finally, our newest client Leef, portable memory sticks for use with iPhones and Android smartphones. We will be undertaking influencer relations, product review and press office activity for them.
The year started with an important win: Novo Nordisk, a global healthcare company with 90 years of innovation and leadership in diabetes care. On April 10, we have opened Novo Nordisk first factory in Russia specializing in production of modern insulin. High-tech manufacturing is located in the industrial park Grabtsevo in the Kaluga region. Over 60 representatives of federal and regional media as well as state officials attended the opening ceremony. Buman Media provided PR and GR support.
MY PR won an award at the prestigious SABRE AWARDS 2015 for the best EMEA PR campaign. The ‘#4EverSticky: How to Remain Attached for the Whole Life’ campaign, executed for 3M Italia, triumphed in the Consumer Marketing category. The project, developed in collaboration with WrondADV for the launch of Post-it® Super Sticky, pleasantly surprised a jury of some of the most authoritative professionals in the business for the campaign’s creativity and innovation.
Despite the rainiest May in 200 years, Northern Link PR has seen the sunny side of things. Back in Q1 we participated in a pitch for Innocent Drinks. Up against other big names in the industry we won this big project client with our “best understanding of tone-of-voice and creativity”. We are finishing the first project, ‘The Grassy Tour’, with great results as we speak. There are lots of big CSR-focused projects up ahead, too!
Emerson K Partners is proud to announce a couple of client and project wins for Q2: Treasure Data Korea will be opening in August 2015 and will revolutionise the big data service in Korea. Furthermore, we have started working for global sporting event ‘Universiade Gwangju 2015’ and global forum ‘2015 World Knowledge Forum’, for which Emerson K Partners will cover the organisation’s strategic MPR, consulting and inviting global key note speakers.
Insights
The Lithuanian IT sector is developing fast, according to Ad Verum…
The internet in Lithuania is one of the fastest and the cheapest in Europe. Lithuanians are technologically sophisticated and, when it comes to information technology and communications skills, ranks 16th in the world. These reasons recently attracted such giants as Google, Nasdaq and AIG to invest here; therefore it will surely be successful year for PR agencies to start working with the IT sector too.
News relating to start-ups, tech and investment gains momentum in Sweden from Cloudberry…
New sites solely focusing on tech companies and start-ups are gaining ground in the media landscape. The media industry sees such potential that Sweden’s largest tabloid Aftonbladet is launching a news site together with telecoms operator Telia to solely cover the internet, the digitalised world and the start-up scene.
The journalist shuffle is the new dance in Swedish media says Norther Link PR…
With several new, all digital and content focused media being introduced, journalists are moving around quite a bit. New outlets include Beaconomist, a marketing/business-focused media for tech-savvy publicists, and Kit, an online content-platform which has hired top editors from across the board.
Running To Stand Still: The New Reality Of Russian PR
Buman Media’s latest column about the new realities of Russian PR has been published in The Holmes Report.
Long Live Marketing Tech: 4 Takeaways From Our Media Dinner…
Paula Cavagnaro of Bateman Group has contributed this blog post on a successful dinner attended by client company CEO/CMOs, including AdRoll’s Adam Berke, App Annie’s Bertrand Schmitt and Sitecore’s Scott Anderson, alongside investor clients from ScaleVP and Accel Partners and journalists from Bloomberg and CNBC.