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For years, ‘unconscious bias’ was understood to be a distinctly ‘human’ problem. Now, with the increasing uptake of AI, and on the heels of suggestions it could solve our bias problem, understanding where the human influence in AI ends is more important than ever. Can AI help? Unconscious bias is a key term in conversations…
It’s official, high-drama-election-fever has begun… For the next two weeks, the general election is going to carry on being the biggest thing in the news. It’s’ already drowned out other big business stories. Did you hear about the AI Summit in South Korea? Huge Ticketmaster hack? No? Anyone? The truth is that most mainstream news,…
All Beige Everywhere Well-meaning attempts to optimise marketing has created a wave of mediocre content. Marketing materials – from copy to designs and concepts – now often take on a cookie-cutter look and feel. This approach naturally nudges everything towards the middle ground, stripping away most elements of character and creativity. Throw in the rise…
With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.
Welcome back from the Easter break! Before the long weekend, we celebrated this past month’s best work… PR Minds – Matt J “Matt has been so impressive over the past month, really stepping up on his account and wowing the clients. He’s been a machine, taking a reviews programme and running with it, securing new…
The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…
It’s time to celebrate this month’s standouts, who took Feb by storm with some incredible work to take home the prize. GOAT – Sarah and Vicky Sarah and Vicky make operations look easy. They are often having to herd centipedes to get diaries in order – you could liken it to glueing down ducks’ feet…
2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer. That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…
Happy new year! We’ve kicked off 2024 with some amazing work from our B2B team. Congratulations to this month’s award winners! PR Minds – Fiona I wanted to nominate Fiona, for her work leading the charge on our LNER deer story outreach. It deserves a big scream and shout! This story ended up going live…
2023 was a tough year for businesses and consumers. Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation. As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…