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#PR
NOTE TO SELF: BE MORE INTERESTING
21.07.2022

It shouldn’t be news that it’s important to be interesting. Surely we all know that? But it’s something many brands are still struggling with. In the past, the big dogs held everyone’s attention – the big news outlets, the big brands, the big financial institutions, the big record labels. Whatever they produced, we consumed.

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Game-on for MSI!
18.05.2022

Here’s some good news. Nelson Bostock has started to work with leading computer hardware manufacturer and gaming laptop specialist, MSI. In recent years, MSI has established itself as one of the world’s top laptop brands. It is known for industry leading innovation and its bold ambition to create the perfect gaming laptop. The integrated brief…

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Meet Elaura – our latest Winning Mind
12.05.2022

Elaura Lacey scooped this month’s Winning Mind award. We find out what’s the best piece of advice she was given and how she can totally rock the dance floor. Why did you pick a career in PR and Communications? I love being creative and getting to use my writing skills, so a career in PR…

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Meet Nicole – this month’s Winning Minds
21.04.2022

This month’s Winning Minds Award went to Nicole Louis. Nicole tells us more about her passions (Tottenham) and how to talk to yourself as you’d talk to your best friend. Why did you pick a career in PR and Communications? I’d never considered a career in PR – or what it entailed – until I…

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Is the cost of living crisis a blessing or bombshell for BNPL?
07.04.2022

Buy-now-pay-later (BNPL) is quickly changing the face of consumer finance. If used correctly, BNPL has many benefits for consumers, including convenience, efficiency, and customer experience. Younger people in particular are embracing the chance to alleviate their financial pressures by staggering payments through installments.  From a business perspective too, everyone is entering the BNPL arena –…

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My Metaverse Meeting
28.03.2022

When I was invited to a meeting in the metaverse, my heart sank a little. Was it fear of the unknown or fighting the buzz and all-round obsession with the Metaverse? Who knows? We do know that we must embrace the ‘Future of work’. Be that hybrid or fully remote. Let’s be honest, the likelihood…

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What you need to know about communicating your sustainability credentials
24.03.2022

Think you’re ready to promote your sustainability credentials? Truly understanding your audience is a vital starting point. Check out this 3 minute summary of research which reveals the three society attitudes towards sustainability and what they mean for your comms strategy. Get in touch with us if you’d like to hear more about what audience…

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Why are we seeing tech brands enter the automotive space?
10.03.2022

Through 2022 we can expect to see a range of new automotive brands coming to the UK, from Nio to Byton to Rivian. While many of these are either electric brands from established automotive manufacturers or start-ups, perhaps the most interesting new entrant to the car market is Sony, which earlier this year unveiled its…

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Sustainable Sessions: Episode 1
22.12.2021

There’s a growing recognition that the technology sector is responsible for mountains of e-waste and the consumption of energy and natural resources. But the world is also expecting tech to be the source of innovation which can halt the crisis. In our first episode of Sustainable Sessions we look at what tech companies need to…

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