From 13-15 October 2015, Canon descended upon Paris for its quinquennial event, Canon EXPO. Teams from across the Nelson Bostock Unlimited Group and sister agency TMW have been working with Canon to bring the press programme to life and after months (and months!) of preparation it was finally lights, camera, action at the Grande Halle de la Vilette in Paris.
Canon EXPO is an opportunity for the company to showcase its vast range of products and solutions for today, tomorrow and the future. Technology from all areas of life were on show, including intelligent imaging for the home of the future, medical solutions and business devices – even concept technologies from its R&D in Tokyo.
Ahead of the event the NBU team worked with Canon on content creation, a social media programme, influencer engagement and media outreach with 12 of the team also travelling to Paris for on-site event support. Over the three days we welcomed over 400 journalists, with NBU on hand to support the press programme as well as liaising with 22 country hosts from across EMEA.
We are yet to see a full picture of the results as coverage continues to roll in, but so far we’ve counted more than 174 pieces of coverage across EMEA, 11.2M Facebook impressions and 4.7M Twitter impressions. It was an incredible cross-agency project and we’re delighted with the results – now to start planning for Canon EXPO 2020!