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#Nelson Bostock Unlimited
Our Soho home & LGBTQ+ history
13.02.2024

At the end of 2023, we moved our offices back into the centre of Soho, the undisputed heart of London’s LGBTQ+ scene. As February is LGBTQ+ History Month, our DE&I committee thought it was important to pay homage to the space where we are lucky enough to reside – and, in doing so, we discovered…

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Adopting AI in marketing? Agencies are the answer
31.01.2024

As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness.  Agencies are a vital partner for brands on this…

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Roger Nelson: 28.04.1951 –  24.12.2023
17.01.2024

Lucy Mayo, Board Director, Nelson Bostock Group: I was deeply saddened to learn that Roger Nelson, co-founder of Nelson Bostock Communications died on Christmas Eve 2023. I was lucky to start my PR career at Nelson Bostock, joining the ‘family’ in 1996 with Roger Nelson and Martin Bostock at the helm.  As the fourteenth member,…

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Winning Minds Awards: November 2023
30.11.2023

Another month, another amazing performance from the brilliant B2B team!  This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline  “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…

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What Wagatha Christie taught me about B2B PR
27.11.2023

It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do.  The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…

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Listen (and Look) Up! What neuroscience can teach us about building attention-grabbing campaigns
25.10.2023

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”  Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook.  Interest, or attention, is – and always…

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Why I invite AI-braham Lincoln to all my brainstorms
09.10.2023

In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively.  If…

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What Organ Donation Week means to me
18.09.2023

Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…

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Lessons from AdLand
31.07.2023

Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…

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Nelson Bostock Celebrates: International Self Care Day
24.07.2023

Self care is the practice of taking an active role in preserving and protecting one’s own personal wellbeing and happiness.  Established in 2011, International Self Care Day was introduced to raise awareness of the benefits of self care, and to exhibit it as a cornerstone of a healthy lifestyle. Interestingly, the date, 24th July, was…

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