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Welcome back from the Easter break! Before the long weekend, we celebrated this past month’s best work… PR Minds – Matt J “Matt has been so impressive over the past month, really stepping up on his account and wowing the clients. He’s been a machine, taking a reviews programme and running with it, securing new…
At the end of 2023, we moved our offices back into the centre of Soho, the undisputed heart of London’s LGBTQ+ scene. As February is LGBTQ+ History Month, our DE&I committee thought it was important to pay homage to the space where we are lucky enough to reside – and, in doing so, we discovered…
It’s time to celebrate this month’s standouts, who took Feb by storm with some incredible work to take home the prize. GOAT – Sarah and Vicky Sarah and Vicky make operations look easy. They are often having to herd centipedes to get diaries in order – you could liken it to glueing down ducks’ feet…
As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness. Agencies are a vital partner for brands on this…
Lucy Mayo, Board Director, Nelson Bostock Group: I was deeply saddened to learn that Roger Nelson, co-founder of Nelson Bostock Communications died on Christmas Eve 2023. I was lucky to start my PR career at Nelson Bostock, joining the ‘family’ in 1996 with Roger Nelson and Martin Bostock at the helm. As the fourteenth member,…
Another month, another amazing performance from the brilliant B2B team! This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…
It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do. The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook. Interest, or attention, is – and always…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…