Ocado

Putting the spotlight on Ocado as a technology pioneer

#Content #Crisis and Reputation Management #Enterprise Tech #Media Relations #Planning #shiftingperceptions

The brief

Grow the profile of Ocado Technology, and Ocado Group, as one of the UK’s most pioneering technology companies, tapping into integrated media platforms to position Ocado as a preferred employer for top talent in AI, ML, Data Science, Robotics.

Nelson Bostock is positioning Ocado Technology as one of the UK’s leading technology companies through strategic integrated campaigns to support recruitment and rapid growth.

This includes pioneering an integrated comms programme that leverages non-traditional platforms such as YouTube, Medium and Reddit to target hard-to-reach audiences with messages about the company’s innovation and culture, while protecting its proprietary technology and IP. NBU also worked to profile diverse spokespeople across the business to demonstrate the breadth of technical roles, and provided counsel on reputation issues such as around Covid-19.

Success in numbers

70+

pieces of national and tech coverage of Ocado’s investment in self-driving company Oxbotica, [including blanket radio broadcast coverage kicked off with BBC Radio 4’s breakfast bulletin]

BBC Click viewers reached through positive segment on the show

60+

Reddit upvotes resulting from coverage of proactive coding-focused campaign around Java’s 25th anniversary

Twitter user: "Tech company though? More like a delivery firm and a decent IT department. Where’s the Google?"

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