Rebranding Toshiba’s 30+ years of B2B PC Heritage
Help Toshiba, one of the world’s most recognisable brands, reposition itself as Dynabook, a 30-year-old start up.
For more than 30 years, NB has helped Toshiba launch and secure positive coverage cross the full spectrum of its B2B portfolio, from laptops to edge computing and smart glasses.
We orchestrated a hard-working proactive UK press office and device review programme targeting B2B tech and channel media, to support the rebrand and to position Dynabook as a new and agile business. We secured rebrand coverage with tier one tech and channel publications, device announcements and reviews, and interviews with Dynabook executives, that positioned the business as a “30 year old start up”. This was supported with a pan-EMEA social campaign, and digital advertising in key markets including the UK and DACH.
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Putting the spotlight on Ocado as a technology pioneer
Grow the profile of Ocado Technology, and Ocado Group, as one of the UK’s most pioneering technology companies, tapping into integrated media platforms to position Ocado as a preferred employer for top talent in AI, ML, Data Science, Robotics. Nelson Bostock is positioning Ocado Technology as one of the UK’s leading technology companies through strategic...Read more
Building a social community for Equinix
Reach senior IT managers through social To help Equinix reach its audience of senior IT management, we developed a social community programme that connects customers and prospects with events, trends and insight across Europe.Read more