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#Media Relations
Winning Minds Awards: November 2023
30.11.2023

Another month, another amazing performance from the brilliant B2B team!  This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline  “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…

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What Wagatha Christie taught me about B2B PR
27.11.2023

It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do.  The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…

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Listen (and Look) Up! What neuroscience can teach us about building attention-grabbing campaigns
25.10.2023

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.”  Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook.  Interest, or attention, is – and always…

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Is the nation really ready for the big AI takeover? Here’s what the stats say
17.10.2023

Is AI coming for our jobs? Can we trust it? What value can it actually bring?  These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers.  What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…

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Will AI kill PR jobs? 
25.07.2023

On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…

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How brands can jump on big political moments
23.03.2023

PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…

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Meet the Bostockers: Lorraine
27.10.2022

In recognition of this year’s Black History Month, we wanted to highlight The 10,000 Black Interns Foundation and how they have helped NBU connect with talent. Since 2022, 10,000 Black Intern’s purpose is to transform prospects for young Black people in the UK by securing students and graduates with paid internships across an array of…

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Understanding the Nation: What does the cost of living crisis mean for tech brands?
24.10.2022

As nearly every household in the UK scrutinises spending in the face of rising inflation and increasing cost of borrowing, within recent history there has never been a greater need for support, advice and tools to see us through – what will be – a prolonged reality.  Overall, the cost of living is growing at…

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Game-on for MSI!
18.05.2022

Here’s some good news. Nelson Bostock has started to work with leading computer hardware manufacturer and gaming laptop specialist, MSI. In recent years, MSI has established itself as one of the world’s top laptop brands. It is known for industry leading innovation and its bold ambition to create the perfect gaming laptop. The integrated brief…

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Meet Elaura – our latest Winning Mind
12.05.2022

Elaura Lacey scooped this month’s Winning Mind award. We find out what’s the best piece of advice she was given and how she can totally rock the dance floor. Why did you pick a career in PR and Communications? I love being creative and getting to use my writing skills, so a career in PR…

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