Putting the spotlight on Ocado as a technology pioneer
Grow the profile of Ocado Technology, and Ocado Group, as one of the UK’s most pioneering technology companies, tapping into integrated media platforms to position Ocado as a preferred employer for top talent in AI, ML, Data Science, Robotics.
Nelson Bostock is positioning Ocado Technology as one of the UK’s leading technology companies through strategic integrated campaigns to support recruitment and rapid growth.
This includes pioneering an integrated comms programme that leverages non-traditional platforms such as YouTube, Medium and Reddit to target hard-to-reach audiences with messages about the company’s innovation and culture, while protecting its proprietary technology and IP. NBU also worked to profile diverse spokespeople across the business to demonstrate the breadth of technical roles, and provided counsel on reputation issues such as around Covid-19.
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