The brief

Drive positive press coverage for Canon’s product across 30 EMEA markets

As one of the world’s most recognisable brands, Canon’s presence at premium, pan-European trade events such as Integrated Systems Europe (ISE), NAB, photokina and International Broadcasting Convention (IBC) is essential for its brand and product awareness, sustained customer relationships and the industry’s purchasing cycles. To drive awareness to Canon’s product line-up, NBU orchestrates a hard-working media briefing programme to support 30 markets in EMEA, including the development of product messaging and launch materials, spokesperson media training, thought-leadership content and on-the-ground event support. For more than 10 years, NBU has helped Canon launch and secure positive coverage across the full spectrum of the professional imaging business – from DSLR cameras to broadcast quality lenses and projectors.

Success in numbers


EMEA markets supported with full media briefing programme


years of partnership with Canon to secure ongoing positive coverage for their professional imaging business


ever virtual product launch event