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#creative
Why daring to ditch fear creates a distinct advantage 
15.07.2024

You can’t safely go where no-one’s gone before.  There’s a silent killer that’s been stalking the B2B marketing world for years now. It’s not AI. It’s not dwindling budgets. It’s not a lack of appetite for content. It’s dullness. Dull, boring B2B. And that’s because too many brands play it safe in a market where…

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What type of bland are you?
01.07.2024

Get ready to dive back into the world of brand distinctiveness with some exciting insights from Breaking B2B Boundaries.  It’s not every day you see Taylor Swift, Dishoom, and Boris Johnson mentioned in the same breath, especially when discussing B2B branding. But we’ve crafted an intriguing exploration on how to break away from the bland and…

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Why I invite AI-braham Lincoln to all my brainstorms
09.10.2023

In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively.  If…

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Lessons from AdLand
31.07.2023

Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…

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Spotlight On Creativity: Love Your Pet Day
20.02.2023

February 20th is National Love Your Pet Day, a day for  us to share our love with our furry friends of all forms – whether it be cats, dogs, birds. In honour of this day, I wanted to share a short blog about my love for dogs and live dog drawing events I run on…

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The Art of Screen Printing
22.06.2017

It’s been gorgeous weather lately, which gives everyone even more reason to be out and about. In June, our Studio team has been busy as ever, not just enjoying the sun with the rest of us, but exploring creative workshops and discovering new exhibitions to go to. Here’s what Michèle has been doing… I’ll be…

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A Creative Crash Course in B2B Storytelling: Building Campaigns with Impact
29.03.2018

By Stephen Pritchard, journalist and broadcaster If I had £1 for every paint-by-numbers B2B tech release with a plea for coverage, I’d be a rich man. I recently joined the Nelson Bostock High Growth team and their  Creative Director, Dan Warren to discuss how, with the evolving nature of journalism, creatively storytelling around even the most…

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Reflections on “Top Secret: from ciphers to cyber security”
13.08.2019

At NBU we always want to explore how the subject matter of our work relates to the world around us. Technology infiltrates every day in so many ways. From the way we communicate with one another, to the security of our most private information. This week, designer Stephanie Howard visited an exhibition at the Science…

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