The brief

Create air cover for Apptio and the discipline of Technology Business Management (TBM) in Europe

Acting as a hub for European PR, Nelson Bostock developed a localised campaign centred around key subject areas. We told stories via strong opinions backed by credible research.

We put TBM on the agenda of European journalists, securing over 60 pieces of European national and trade coverage, including Computer Weekly, IDG, ITPro, Le Monde Informatique and CloudComputingInsider.

Success in numbers


pieces of European national and trade coverage


key message adoption


*NEW* Gartner Magic Quadrant created for category of TBM

NBU is Apptio’s not-so-secret secret weapon. The team are true partners; helping to elevate our brand awareness and strategically position us within the global technology market.

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