Apptio: Creating a new category
Create air cover for Apptio and the discipline of Technology Business Management (TBM) in Europe
Acting as a hub for European PR, Nelson Bostock developed a localised campaign centred around key subject areas. We told stories via strong opinions backed by credible research.
We put TBM on the agenda of European journalists, securing over 60 pieces of European national and trade coverage, including Computer Weekly, IDG, ITPro, Le Monde Informatique and CloudComputingInsider.
Success in numbers
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Make Twilio the developer’s ‘go to’ platform
Build Twilio’s profile among developers to position it as the first choice to work with. To connect with a savvy and sceptical developer audience, authenticity was key. Nelson Bostock tracked calendar events and emerging issues on community forums to create stories that would land. Nelson Bostock delivered 40 pieces of tier one coverage, including The...Read more