Why are we seeing tech brands enter the automotive space?

NB Team

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Through 2022 we can expect to see a range of new automotive brands coming to the UK, from Nio to Byton to Rivian. While many of these are either electric brands from established automotive manufacturers or start-ups, perhaps the most interesting new entrant to the car market is Sony, which earlier this year unveiled its second EV and just last week announced a partnership with Honda to form a new company to design and sell electric vehicles together. In our latest episode of Mobility Bytes – a PR & Communications perspective on the mobility sector – we explore this latest trend and what it means for both tech and automotive brands.