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We’re excited to announce that we have been appointed as the B2B and B2C PR Agency of Record for TP-Link UK Limited. As their unified, proactive press office, we’ll be driving greater awareness of TP-Link’s innovation, quality, and reliability. Together, we will change the conversation around connectivity in the UK, showcasing the unmatched value TP-Link…
Exciting things are happening at Nelson Bostock… Our new series, In Conversation, where leaders in PR, comms, and marketing sit down for a conversational pulse-check across B2B, is live on LinkedIn. Hosted by our very own Olivia Harry, Creative Associate Director, and George Pope, Senior Account Director, each instalment features our guests sharing their experiences…
What’s next for B2B branding and customer experience? Econsultancy spoke with four B2B experts to explore trends shaping 2025—like the rise of generative AI, budget challenges, and how brands connect with their audiences. B2B branding is evolving and our Managing Director, Lucy Watson, shared her predictions on how emotional resonance and AI-driven insights will be…
In the latest episode of In Conversation, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets. Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t…
We’re excited to share that we’ve been appointed as the PR and Communications agency of record for the National Physical Laboratory (NPL). Partnering with NPL is an incredible opportunity to shine a light on their vital role in science, engineering, and technology. We can’t wait to collaborate with their in-house team to amplify their work…
You can’t safely go where no-one’s gone before. There’s a silent killer that’s been stalking the B2B marketing world for years now. It’s not AI. It’s not dwindling budgets. It’s not a lack of appetite for content. It’s dullness. Dull, boring B2B. And that’s because too many brands play it safe in a market where…
All Beige Everywhere Well-meaning attempts to optimise marketing has created a wave of mediocre content. Marketing materials – from copy to designs and concepts – now often take on a cookie-cutter look and feel. This approach naturally nudges everything towards the middle ground, stripping away most elements of character and creativity. Throw in the rise…
With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.
The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…
As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness. Agencies are a vital partner for brands on this…