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You can’t safely go where no-one’s gone before. There’s a silent killer that’s been stalking the B2B marketing world for years now. It’s not AI. It’s not dwindling budgets. It’s not a lack of appetite for content. It’s dullness. Dull, boring B2B. And that’s because too many brands play it safe in a market where…
All Beige Everywhere Well-meaning attempts to optimise marketing has created a wave of mediocre content. Marketing materials – from copy to designs and concepts – now often take on a cookie-cutter look and feel. This approach naturally nudges everything towards the middle ground, stripping away most elements of character and creativity. Throw in the rise…
With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.
The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…
As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness. Agencies are a vital partner for brands on this…
2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer. That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…
2023 was a tough year for businesses and consumers. Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation. As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…
The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work. And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…
Is AI coming for our jobs? Can we trust it? What value can it actually bring? These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers. What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…