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#Technology
Nelson Bostock Shines in PR Week Top 150 League Tables 2024 
15.05.2024

With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.

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Why tech sponsorship can be a game-changer for women’s sport
08.03.2024

The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…

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Adopting AI in marketing? Agencies are the answer
31.01.2024

As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness.  Agencies are a vital partner for brands on this…

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2024 is all about brand building
25.01.2024

2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer.  That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…

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The Unlimited B2B 2024 Trends Report
16.01.2024

2023 was a tough year for businesses and consumers.  Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation.  As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…

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Humans vs. Robots: How B2B brands can bring AI into their day-to-day
14.11.2023

The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work.  And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…

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Is the nation really ready for the big AI takeover? Here’s what the stats say
17.10.2023

Is AI coming for our jobs? Can we trust it? What value can it actually bring?  These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers.  What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…

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Why I invite AI-braham Lincoln to all my brainstorms
09.10.2023

In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively.  If…

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Can fintechs still make a splash in the UK?
04.09.2023

When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…

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Humans vs. Robots: 5 key takeaways from the Unlimited B2B AI content event
14.07.2023

An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…

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