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This month’s Winning Minds Award went to Nicole Louis. Nicole tells us more about her passions (Tottenham) and how to talk to yourself as you’d talk to your best friend.

Why did you pick a career in PR and Communications?

I’d never considered a career in PR – or what it entailed – until I was 22. I knew I wanted to do something creative where I could write and a colleague at the time suggested PR. It was a perfect match.

What’s the best advice anyone has ever given you?

Talk to yourself as you’d talk to your best friend. It’s so easy to give yourself a hard time when you make a mistake or if something goes wrong. But if your friend made a mistake, you wouldn’t tell them that they’re stupid and it’s the end of the world. So why do we so often do that to ourselves?

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon? 

I love going to a new place and trying out all the good food and drink spots. That’s always the best part about visiting somewhere new.

And what are your hobbies?

Pretending to be Britney at karaoke, practicando mi español, watching Spurs.

What’s one thing that people should know about you?

I can’t keep a plant alive, but I can make your press office thrive.

What’s one thing that would surprise people about you?

I did a course with the Academy of Cheese in lockdown and it’s probably up there as one of the best things I’ve ever done.

What makes you a Winning Mind?

It’s a great feeling when you deliver an idea or piece of work that hits a client’s objective for a campaign. I want to be proud of the work that I do and to know that it made a difference.

Any advice for future Winning Minds contenders?

It’s easy to get sucked into your to do list. But sometimes carving out 30 mins to just think about your client, a problem they’re facing, or what’s coming up, can lead you to your next big idea.