Meet Ibby – our latest Winning Mind

NB Team

Share now

Meet Ibby the latest to scoop the prestigious Winning Minds Award (alongside Katy) Ibby only joined us in August last year but has made a huge impression so far and we can’t wait to see what else she brings.

Why did you pick a career in PR and Communications?

I had previous ambitions to be a journalist and stumbled into PR while on the hunt for journalist jobs. For me, PR allows me to work on my passions outside of writing, including event planning and in-depth research which I love. I also enjoy how social of a job it is.

What’s the best advice anyone has ever given you?

Don’t sweat the small stuff. Learn from your mistakes and move right along.  

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon? 

My ideal Saturday afternoon involves rolling out of bed at noon, probably after a healthy five hours sleep from the night before, meeting up with friends for a lazy brunch and a wander round some museums or an art gallery with a massive black coffee. Maybe a hot yoga class if I’m feeling particularly energetic.

And what are your hobbies?

I enjoy standard grandma activities like crochet, painting ceramics and looking after my plants! But I also play a lot of video games and love going to festivals and raves on the weekends as I adore live-music. Working on Canon has made me very keen to try photography – watch this space!

What’s one thing that people should know about you?

I regularly consider breaking my decade of vegetarianism for tuna.

What’s one thing that would surprise people about you?

I survived abseiling down the ArcelorMittal Orbit at Stratford to raise money for the National Autistic Society – I’m terrified of heights and screamed pretty much the entire way (I owe an apology to everyone within a mile radius).

What makes you a Winning Mind?

Honestly, I was super surprised to win! But I persevere and try to be adaptable to rolling with the punches on everything from byline tweaks to client changes.

Any advice for future Winning Minds contenders?

Your unique perspectives are wonderful and sharing them with your teams during brainstorms is even more wonderful. Don’t be afraid to speak up, own actions and manage up.