Canon: Powershot PX
Giving families the power to make high-definition memories.
Canon wanted to drive media awareness of their smart camera to target tech-savvy families that could benefit from the camera’s intelligent functionality.
Many families want to capture all-important candid memories, but often struggle to both get everyone in the shot and stay in the moment. We proposed the idea of a hands-on baking event for lifestyle press that would allow us to generate highly visual earned coverage, and demonstrate the use-case of the camera. We created a toolkit that allowed markets across EMEA to roll out the activity and delivered the execution within the UK. The initiative generated coverage across all of Canon’s target markets.
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