Canon

Canon: Powershot PX

#mediarelations #socialmedia #Technology

The brief

Giving families the power to make high-definition memories.

Canon wanted to drive media awareness of their smart camera to target tech-savvy families that could benefit from the camera’s intelligent functionality.

Approach:

Many families want to capture all-important candid memories, but often struggle to both get everyone in the shot and stay in the moment. We proposed the idea of a hands-on baking event for lifestyle press that would allow us to generate highly visual earned coverage, and demonstrate the use-case of the camera. We created a toolkit that allowed markets across EMEA to roll out the activity and delivered the execution within the UK. The initiative generated coverage across all of Canon’s target markets.

Success in numbers

98%

of the reviews of the camera were positive

36%+

of articles linked directly to the product page or retailers

key press attended the event, with coverage also landing in the Mail

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