Toshiba

Toshiba: launching quantum

The brief

Preparing for a quantum future…

Our objective was to build Toshiba a new EU website that showcased their Quantum Technology Division. The site had to be dynamic, with all-new messaging, product information, and the ability to publish more content, more often.

Approach:

We created an entirely new website that highlighted the Toshiba quantum proposition. From developing a completely customised site in WordPress, with an updated design and multiple dynamic elements, to writing every single webpage.

We developed brand proposition messaging – from scratch! – and integrated SEO to ensure a highly-competitive output that would rank highly on search engines, while having the flexibility to update with new content as and when updates and developments happened.

Success in numbers

+324%

Target SEO keyword visibility increase after new site published

10+

highly-technical web pages written and built for launch

1st

landing on the first page of Google for multiple SEO terms

Check this out

Toshiba: the fan park

Can a smart TV take the place of a football stadium experience? In the run-up to the delayed EURO 2020 football tournament, Toshiba wanted to promote the brand’s range of smart TVs to football fans with families. We discovered family football fans over-index on watching sports together with friends and family in the pub or...

Canon: Powershot PX

Giving families the power to make high-definition memories. Canon wanted to drive media awareness of their smart camera to target tech-savvy families that could benefit from the camera’s intelligent functionality. Approach: Many families want to capture all-important candid memories, but often struggle to both get everyone in the shot and stay in the moment. We...