Sophos: Cybersecurity as a service
Keeping cybersecurity news hot on the heels of ransomware attacks.
Sophos had a strong reputation with tech and security press, but to generate awareness of the importance of cybersecurity as a service, they needed to find a way of engaging with national and business press.
The press office monitored the news agenda to identify relevant new stories as soon as they broke – such as ransomware attacks, cybersecurity regulation, and cyber warfare – and pitched insights and interviews from Sophos experts.
Our team directly reached out to Sophos researchers, experts, and communications professionals to develop commentary at speed, using a follow-the-sun approach to connect experts with the press at any point of the day.
And, by using a bank of existing, approved insights the team could respond rapidly to news or create bespoke commentary as needed.
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