Tag results

#B2B
Nelson Bostock Shines in PR Week Top 150 League Tables 2024 
15.05.2024

With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.

Read more
The State of GenAI: Developments in Comms & Marketing
17.04.2024

As we gear up to host the next chapter in our Humans vs Robots event series, we had the opportunity to sit down with our Group CTO, Tom Wilks, for an insightful discussion on AI trends. Our conversation covered recent advancements and shifts, practical applications, and the ways in which businesses are adapting to its…

Read more
Humans vs. Robots: How B2B brands can bring AI into their day-to-day
14.11.2023

The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work.  And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…

Read more
Can fintechs still make a splash in the UK?
04.09.2023

When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…

Read more
How to ‘sell’ on LinkedIn
12.10.2022

Whether you love or loathe the platform, there’s no denying that LinkedIn has clout. Outside of TikTok, LinkedIn has the highest organic engagement of all platforms, averaging 3.1%. By comparison, Hootsuite says that Facebook’s average organic engagement rate is just 0.07%. (The average organic TikTok engagement rate averages at 18%) Furthermore, 70% of users say…

Read more
Bridging communications across the B2B buying process
26.05.2016

Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…

Read more
B2B productivity: Just follow the recipe
18.04.2017

17.04.17, by Tim Lines, Associate Director Productivity is a utopia we’re all striving for. Sometimes that means working harder. However, it’s often a question of working smarter. Or, working in a different way. I recently spoke with B2B Marketing about and some of my tips and tricks. While there is no single answer to boosting…

Read more
Winning Minds for Good: Why it’s time we start talking about mental health
19.04.2017

19.04.17 Opening up in an interview with The Telegraph this week, Prince Harry became the latest public figure to speak out about their mental health experiences. After the loss of his mother, Diana, the Princess of Wales, in 1997, Prince Harry admits to “shutting down all of his emotions”. Prince Harry’s recent appearance on Bryony…

Read more
Lessons from PR Week judging
14.07.2017

“It’s the Oscars of the PR industry”. These were the opening words of PR Week Editor in Chief, Danny Rogers, welcoming the judges to the day of reckoning. A full day of analysing, challenging, deliberating and ultimately deciding who will walk away with the gongs at the PR Week Awards ceremony in October. And he’s…

Read more
A Creative Crash Course in B2B Storytelling: Building Campaigns with Impact
29.03.2018

By Stephen Pritchard, journalist and broadcaster If I had £1 for every paint-by-numbers B2B tech release with a plea for coverage, I’d be a rich man. I recently joined the Nelson Bostock High Growth team and their  Creative Director, Dan Warren to discuss how, with the evolving nature of journalism, creatively storytelling around even the most…

Read more