Tag results

#B2B
How to ‘sell’ on LinkedIn
12.10.2022

Whether you love or loathe the platform, there’s no denying that LinkedIn has clout. Outside of TikTok, LinkedIn has the highest organic engagement of all platforms, averaging 3.1%. By comparison, Hootsuite says that Facebook’s average organic engagement rate is just 0.07%. (The average organic TikTok engagement rate averages at 18%) Furthermore, 70% of users say…

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Bridging communications across the B2B buying process
26.05.2016

Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…

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Influencers
01.02.2017

One of the inescapable concepts in PR right now is working with Influencers. For today, we’re going to take the easy way out and leave the debate for another time – what is an influencer, where do they exist, and who or what do they even influence? Instead, we’re looking at a fun use of a…

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B2B productivity: Just follow the recipe
18.04.2017

17.04.17, by Tim Lines, Associate Director Productivity is a utopia we’re all striving for. Sometimes that means working harder. However, it’s often a question of working smarter. Or, working in a different way. I recently spoke with B2B Marketing about and some of my tips and tricks. While there is no single answer to boosting…

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Winning Minds for Good: Why it’s time we start talking about mental health
19.04.2017

19.04.17 Opening up in an interview with The Telegraph this week, Prince Harry became the latest public figure to speak out about their mental health experiences. After the loss of his mother, Diana, the Princess of Wales, in 1997, Prince Harry admits to “shutting down all of his emotions”. Prince Harry’s recent appearance on Bryony…

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Lessons from PR Week judging
14.07.2017

“It’s the Oscars of the PR industry”. These were the opening words of PR Week Editor in Chief, Danny Rogers, welcoming the judges to the day of reckoning. A full day of analysing, challenging, deliberating and ultimately deciding who will walk away with the gongs at the PR Week Awards ceremony in October. And he’s…

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A Creative Crash Course in B2B Storytelling: Building Campaigns with Impact
29.03.2018

By Stephen Pritchard, journalist and broadcaster If I had £1 for every paint-by-numbers B2B tech release with a plea for coverage, I’d be a rich man. I recently joined the Nelson Bostock High Growth team and their  Creative Director, Dan Warren to discuss how, with the evolving nature of journalism, creatively storytelling around even the most…

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Five Top Tips to get into PR
17.04.2018

By Will Hart, Deputy Managing Director, Nelson Bostock Unlimited It’s one of the great joys of working life to be able to offer candidates their first jobs in PR. To see them embrace the opportunity and ‘learn to fly’. Here at Nelson Bostock, there are three key things we look for in people (at all levels):…

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Six tips for acing B2B social media
17.07.2019

It might seem like the world and his dog has a social media presence today. It’s certainly a must for B2C companies, but does it make sense for B2B marketers? The answer is a resounding ‘yes’. Alongside increasing vital site traffic, a social media presence allows you to connect with your audience on a human…

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