A human approach to B2B marketing can breathe new life into customer relations

NB Team
05.02.2025

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Building on the findings from our 2025 B2B Touchpoint Trends Report, Olivia Harry, our Creative Associate Director, shares her thoughts in The Drum on how a human-first approach is reshaping B2B marketing.

From balancing function with emotion to evolving brand voice and the rise of new awards categories, Olivia highlights the increasing importance of human connection in B2B.

Read more here: https://www.thedrum.com/opinion/2025/02/04/human-approach-b2b-marketing-can-breathe-new-life-customer-relations