Crisis: When to break the silence?

In the aftermath of a crisis, some brands scale back their communications—even reducing their presence at key industry events. But staying silent for too long can raise questions.

So, when should you break your silence, and what should you say?

Our In Conversation host, Olivia Harry, sits down with Fiona Flanagan to explore the key to navigating a crisis. From the importance of transparency, integrity, and empathy to taking responsibility and outlining steps to make things right, Fiona shares how to rebuild trust and reinforce your brand’s values.

Watch the full episode here.