Nelson Bostock UNLIMITED has won the UK PR brief for leading workplace mental health platform Unmind. Unmind empowers employees to measure, understand, and improve their mental wellbeing.
The Unmind platform – underpinned by clinical psychology and powered by technology – was formed in 2016 to address the need for organisations to offer their employees proactive and preventative mental health care.
It works with major global employers like TSB, Uber, John Lewis, Virgin Media and ASOS to take a whole-person approach that empowers employees to nurture their own mental health, while driving wider, positive cultural change.
In March 2020, Unmind made its service freely available to all NHS staff during the pandemic. It is now supporting more than 35,000 NHS workers every day.
Nelson Bostock’s role is to build profile and engagement around one of the most important issues of today – mental health – a conversation which has been accelerated and accentuated by the pressures and experiences caused by the global pandemic and subsequent lockdowns. The strategic PR programme will build a powerful and distinct narrative to reach business leaders and decision-makers.
Dr. Nick Taylor, CEO and Co-Founder, Unmind: “For many years, mental health support in the workplace has been insufficient and in some cases neglected altogether. Then Covid-19 hit, causing a tipping point for the mental health agenda, highlighting the urgent need and responsibility for businesses to look after their people. At Unmind we empower businesses to engage with their employees, taking care of their mental wellbeing and giving them the tools to live a fulfilling and balanced life. We’re excited to work with Nelson Bostock to tell that story.”
Tim Lines, Director, Nelson Bostock: “According to our own recent research*, 42% of people in the UK are worried about their own mental health in lockdown, rising to 57% of 18–24-year-olds. Those figures are frightening, and we are determined to make a difference. We have long been champions of a business and culture that supports individuals’ health and wellbeing. Dr. Nick Taylor and the team at Unmind are making a fantastic contribution to thousands of workers every day. Unmind has a great opportunity to provide true leadership around one of the most vital issues facing the UK today.”
*Research by Walnut: 1,246 UK working adults (full or part time), November 2020