Canon Europe Content Hub: hybrid working in action

The brief

Successful hybrid working requires a lot of tech – how can we make Canon the go-to for all of it? 

Our brief was to encourage potential customers to see value in Canon’s hybrid working ‘ecosystem’, rather than opting for individual product purchases.


On the face of it, a campaign focusing on IT processes and procurement strategies can be pretty dull…  Not the way we do things. 

We created a story-led, creative-first campaign highlighting the struggles modern distributed teams face, and how Canon’s technologies solve them. All the content was delivered in just nine weeks.  

This full-funnel campaign was activated across 14 EMEA regions and included: 

  • a unique, hand-drawn Canon comic book strip 
  • three SEO and keyword-optimised Q&A articles featuring Canon experts 
  • a top-of-funnel infographic 
  • a fully managed, multi-region paid and organic social campaign 
  • internal and external-facing product presentations 

Success in numbers


people visited campaign web pages


marketing-qualified leads and 12 sales-qualified leads equating to around €80K 


award nominations - and counting.