Canon Europe Content Hub: hybrid working in action

Successful hybrid working requires a lot of tech – how can we make Canon the go-to for all of it? 

Our brief was to encourage potential customers to see value in Canon’s hybrid working ‘ecosystem’, rather than opting for individual product purchases.

Approach:

On the face of it, a campaign focusing on IT processes and procurement strategies can be pretty dull…  Not the way we do things. 

We created a story-led, creative-first campaign highlighting the struggles modern distributed teams face, and how Canon’s technologies solve them. All the content was delivered in just nine weeks.  

This full-funnel campaign was activated across 14 EMEA regions and included: 

• a unique, hand-drawn Canon comic book strip 
• three SEO and keyword-optimised Q&A articles featuring Canon experts 
• a top-of-funnel infographic 
• a fully managed, multi-region paid and organic social campaign 
• internal and external-facing product presentations