GoCardless: getting British SMEs talking about money
How can we make money-mute SMEs talk payment terms?
GoCardless wanted to reach new SME audiences and position themselves as a leading voice about the vitally important – but well-trodden – issue of late payments.
We commissioned YouGov to discover the scale of money muteness amongst SMEs. We found that 25% feel uncomfortable talking to customers about money, rising to 32% for women.
We partnered with Emma Gannon, a Sunday Times bestselling author and host of the podcast Ctrl Alt Delete, who often discusses the issue of late payments amongst fellow SME owners.
Success in numbers
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