Winning Minds Awards: January 2024

NB Team

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Happy new year! We’ve kicked off 2024 with some amazing work from our B2B team. Congratulations to this month’s award winners!

PR Minds – Fiona

I wanted to nominate Fiona, for her work leading the charge on our LNER deer story outreach. It deserves a big scream and shout!

This story ended up going live in the last week before we broke off before Christmas, which is a horrible week to be doing a big media push anyway, let alone doing it single-handedly. 

Despite these challenges, there is absolutely no stopping the media machine that is Fi. This queen took complete control and secured some OUTSTANDING national print/online hits with publications like the BBC, the Independent, the Mirror, and the Express. AND it doesn’t stop there, she even got an LNER spokesperson a broadcast slot on Sky News on CHRISTMAS EVE! 

We are working with LNER to raise the profile of their digital innovation stories, and for one of their tech projects to get this much coverage with such high profile titles was outstanding – our client was absolutely delighted with the results, and it was all thanks to Fiona’s hard work. 

Marketing Minds – Jo

Jo is such an incredible asset to the team. With some recent leavers she’s had so much to deal with on her own, and I can see how hard it must have been at times. However, standards haven’t dropped. I don’t know how she does it.

Kaleidoscope Minds – Dave

Dave is my nomination based on an excellent delivery of the Rockwell Automation ROKStudios work to date. He has so far managed a 100% clean sheet on client approval at first draft. Dave has also received excellent feedback from the senior client at Rockwell:

“Those guys are just awesome they nail it every time.”

“Dave just gets it, he is making it easy for us.”

Greatest Of All Time – Sam

We all know Sam is extremely good at the day job – amazing, unlikely, off-the-wall ideas that really work, combined with totally ingenious copy. But this shout out is because Sam always goes way, way above and beyond that. Many won’t know that Sam acts as an office manager for our Winnersh Triangle team, somehow fitting in all those responsibilities around her copy and concepting jobs. I only know the breadth of tasks she takes on from the expenses claims for biros, paper and office furniture I occasionally see. And then there’s all the ad hoc stuff Sam does to drive forward a brilliant culture. Loads of people are involved in the Flash Fiction group, where people respond to a brief with short stories, poems and other creative ideas. Plus we received this feedback only the other day:

“Sam is a one-off and is the very definition of a Winning Mind.”