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#marketing
Does every business need a social purpose?
16.11.2021

What has soap got to do with self-confidence? Or fizzy drinks got to do with the black rights movement? Almost every big brand today has begun campaigning to become associated with something beyond what they ‘do’. Whether it’s Skittles associating itself with Pride, or Starbucks with the refugee crisis, every big brand worth their salt…

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Louis Vuitton Series 3 Exhibition
14.10.2015

Carlly recently went to the Louis Vuitton Series 3 Exhibition, here’s her review. Last week a friend and I went to the Louis Vuitton Exhibition on the Strand. She works in the fashion industry and was there for research, I however was there as I was promised lasers and interactive art. I was not disappointed….

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The Edit – 13.11.15
13.11.2015

What’s caught our eye This week was the annual e-commerce behemoth that is Singles Day. Over 91.2bn yuan (£9.4 billion) was spent, a 60% increase from last year. What started as an anti-valentine university group has now turned into the day where young Chinese singletons spend on themselves. This is hardly a surprise with factors…

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Bridging communications across the B2B buying process
26.05.2016

Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…

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48 hours at Cannes Lions
21.06.2017

Sinead O’Connor, 29.06.17  Last week, I headed to the French Riviera for the Cannes Lions 2017. Except for ending up at Gutter Bar (if you know, you know) until 3 am with some of the industry’s finest, I got a lot out of just 48 hours at the world’s biggest and best festival of creativity….

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