How to really maximise your collaborations with B2B influencers

Caroline Coventry
02.12.2024

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B2B influencer marketing has transitioned from isolated engagements to a core component of building trust and driving influence across complex decision-making processes. With multiple stakeholders involved, influencers are now essential in shaping conversations and guiding business decisions.

Our Managing Partner, Caroline Coventry, shares advice with The Drum on how to engage B2B influencers effectively and maximise the impact of your collaborations.

Read more here.