“PR is at its best when it thinks journalistically” – A PRCA breakfast discussion with Christian May

NB Team

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On Wednesday morning we went along to the first PRCA Media Relations Group breakfast. It was a discussion with Christian May, the editor of City A.M. Strinkinlgy dressed, with an impeccably folded handkerchief in his top pocket, Christian immediately grabbed attention. He kept us entertained with more than a few wry jokes.

The session was lively and upbeat. Christian fielded questions covering a huge range of topics from the upcoming mayoral election, immigration, Scottish independence and more.

We gained some great insights from the briefing. But one of the most interesting discussions was what makes for great PR. As Christian originally worked in PR he was pensive on the topic.  He recalled his own days selling in press releases to media. His conclusion was that “PR is at its best when it thinks journalistically”.He told us to remember that what mattered in every pitch was what made it an important, interesting and unique story.

A big thanks from us to the PRCA for organising the event, and of course to Christian May for taking the time to speak to us.