ThousandEyes: making complex tech easily understood
The making of an expert.
In 2017, we started to work with the (now) Cisco ThousandEyes – a network intelligence solution and the “X-Ray machine of the Internet” – who needed to create a strong UK profile.
We developed a varied thought leadership campaign, including corporate profiling and creative storytelling, to raise awareness of ThousandEyes’ expertise.
We secured regular national and business briefings and coverage with The Times, Daily Telegraph, CNBC Europe, Mail Online, Evening Standard, The Independent, and many more – as well as opinion pieces in a broad spectrum of top-tier trade and vertical media.
Success in numbers
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GoCardless: getting British SMEs talking about money
How can we make money-mute SMEs talk payment terms? GoCardless wanted to reach new SME audiences and position themselves as a leading voice about the vitally important – but well-trodden – issue of late payments. Approach: We commissioned YouGov to discover the scale of money muteness amongst SMEs. We found that 25% feel uncomfortable...Read more
Sophos: Cybersecurity as a service
Keeping cybersecurity news hot on the heels of ransomware attacks. Sophos had a strong reputation with tech and security press, but to generate awareness of the importance of cybersecurity as a service, they needed to find a way of engaging with national and business press. Approach The press office monitored the news agenda to identify...Read more