B2B marketing in 2025: We ask the experts

What’s next for B2B branding and customer experience?

Econsultancy spoke with four B2B experts to explore trends shaping 2025—like the rise of generative AI, budget challenges, and how brands connect with their audiences.

B2B branding is evolving and our Managing Director, Lucy Watson, shared her predictions on how emotional resonance and AI-driven insights will be key drivers of this change.

What’s your biggest prediction for B2B in 2025?

Read more here.