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As we gear up to host the next chapter in our Humans vs Robots event series, we had the opportunity to sit down with our Group CTO, Tom Wilks, for an insightful discussion on AI trends. Our conversation covered recent advancements and shifts, practical applications, and the ways in which businesses are adapting to its…
As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness. Agencies are a vital partner for brands on this…
The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work. And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…
Is AI coming for our jobs? Can we trust it? What value can it actually bring? These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers. What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…
An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…
CES (The Consumer Electronics Show) is a myriad of innovation and technology. A cocktail of ambitious start-ups, huge industry players and tech enthusiasts. Connected devices dominated last year’s show. However, voice-controlled devices are this year’s major theme. Voice-controlled devices exploded into our homes in 2017. Largely thanks to advances in Natural Language Processing (NLP), which…
As Nelson Bostock’s resident DJ, (modesty alone prevents from saying *celebrity* DJ), I take my music festivals pretty seriously. Things have changed somewhat since my first ever festival experience (Reading Fest, 1999). Today, technology takes centre stage almost as much as the music does. What are some of the most exciting uses of technology in festivals today?…
Artificial Intelligence (AI) is everywhere. While true human-like intelligence is distant, machine learning and intelligent systems are in use right now. Last month we hosted an event in our Soho office around AI and its relation to brand. We also discussed AI’s place in our everyday lives. We wanted to dig into how ‘our invisible…