Scaling PR and comms into new markets: Why, when and how?

NB Team
15.01.2025

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In the latest episode of In Conversation, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets.

Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t a priority or there’s external pressure, it may not make sense to launch a proactive programme just because there’s budget.

From exploring new markets to finding the right agency partner, this episode offers actionable advice for effective PR scaling.

Join the conversation by watching here!