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There’s an interesting piece over on Holmes Report you should read – “The Resurgence Of PR Generalists?” Our MD, Nick Clark, had some thoughts on it: As is often the case, a trend quickly becomes fact and tends to get slightly blown out of proportion. That’s certainly the case with the shift away from generalists…
We’ll share our thoughts on Google’s Project Fi later, but also interesting was how Google announced the news. That blog post we’ve linked to… was it. From what we’ve seen, there were no pre-briefs, no exclusives, no big fanfare. Simply post the blog and let the media do the work. Maybe Google was trying to…
In collaboration with airbag manufacturer Alva Sweden, and in development since 2005, Hövding has just released the second version of its ‘Airbag for Cyclists’. Rather than the traditional cycling helmet made from plastic and polystyrene, this is a hi-tech collar. At first glance, you’d be forgiven for not wanting to trade a helmet for a…
Welcome to the latest Compass Network newsletter. We’ve had a busy start to the year for partners across the network with collaborations, new business pitches and client wins. We’re looking forward to more opportunities for partners across the network to work together as 2015 continues. As always, if you have any questions or suggestions about…
Welcome to the latest Compass Network newsletter. As the summer approaches we’re half way through 2015 with 31 Compass Partners and some great client wins across the network. As always, if you have any questions or suggestions about the Compass Network, please email: Compass@nelsonbostock.com Below are updates from some of the network on what has…
The Office of National Statistics (ONS) isn’t exactly a sexy brand name which grabs your attention, so it has to get creative to secure coverage. That’s why we’re big fans of its work today – an ingenious use of data to create a clever campaign from something as simple as baby names. The ONS released…
Today we’ve got a guest post from Lucy, senior account director with our brilliant digital team, Things Unlimited, about the new rules for working with vloggers. I like to set my alarm to wake me up to Radio 4’s Today programme. Most days I don’t really take in the morning’s news but I feel like…
This week has been action packed with privacy-related stories, there’s a summary below. It’s a bit of a funny one for us as we’ve been aware of Internet-related privacy issues for a long time now, banging the drum for at least three years across various accounts. Anecdotally, we can tell you how some people simply…
Today we’ve got a guest post from Toby, on behalf of our incredible digital team, Things. The pictures in this blog post deserve a big shout out to the lovely people at Logitech, and are the superb work of Ricci Chera. Last weekend saw our first venture to Insomnia as a group – the biggest…
Pitching can be amazing. It’s the thrill of the chase, it’s exhilarating, it’s stressful, it’s heart-breaking. We asked Sarah Shilling, who heads up our amazing new biz team, what life is really like… A friend said to me, “Wow, pitching must be so exciting. Working as a team, having the opportunity to show a brand…