Share now

I was recently asked how people can get the most out of their PR career. It is such a personal question. For some, money is everything. For others, it’s about promotion, recognition and progression. And that’s before you even talk about the work itself. Whatever your motivations, satisfaction comes down to being happy. Find that thing – and do it on repeat. 

PR is a brilliant career. It offers a really special blend of challenge, reward and satisfaction. So much focus today is – and rightly so – given to breaking into the industry. About talent, diversity and opportunity. But it is also vital that people have the confidence to build and own their careers as they progress within PR. That is a vital principle of life at Nelson Bostock; and why we pride ourselves on our brilliant people and unique culture.

My advice is to be brave and curious. Never stand still. Try and learn something new every day. Work with new people. Get involved in projects that sound interesting and might stretch you in different ways.

That might lead you to find the one thing that makes you jump out of bed in the morning. It could be working with a global brand on global campaigns; working on bleeding-edge innovation; losing yourself in the crazy and dynamic start up world; or dedicating yourself to a vital challenge facing the world like sustainability.

The key to happiness is to know yourself. Then, find a company that helps you to explore your potential. Never underestimate the importance of your team and environment. If they value you, they will listen and support your ambitions. Only then will you live your best PR life!