Tag results

#tech pr
Why tech sponsorship can be a game-changer for women’s sport
08.03.2024

The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…

Read more
2024 is all about brand building
25.01.2024

2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer.  That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…

Read more
Is the nation really ready for the big AI takeover? Here’s what the stats say
17.10.2023

Is AI coming for our jobs? Can we trust it? What value can it actually bring?  These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers.  What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…

Read more
Why I invite AI-braham Lincoln to all my brainstorms
09.10.2023

In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively.  If…

Read more
Can fintechs still make a splash in the UK?
04.09.2023

When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…

Read more
Lessons from AdLand
31.07.2023

Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…

Read more
Will AI kill PR jobs? 
25.07.2023

On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…

Read more
Staying one step ahead of trending tech: Four key takeaways from South by Southwest 2023
05.05.2023

In recent months we’ve watched ChatGPT bring artificial intelligence into public consciousness, seen the biggest tech companies making widespread layoffs and witnessed the rise of health tech. It’s easy to feel that we’re living in an age where we’ve already achieved ultimate digital literacy. But the truth is, technology is evolving beyond our imaginations, and…

Read more
Meet Katy – our latest Winning Mind
12.01.2023

Last month Katy scooped our monthly Winning Mind Award. The Winning Mind Award celebrates when people are living and breathing our agency’s values; Ambitious, Open, Proud, Honest and Creative. So we talk to our resident Texan on her career path, her perfect day and why she gifted someone a frog! Why did you pick a…

Read more
Major promotions at UNLIMITED Communications and Nelson Bostock
09.12.2022

We are delighted to announce some significant promotions that will supercharge UNLIMITED’s Communications Division into 2023. Led by Will Hart as Group MD, with Nelson Bostock and Fever alongside Health Unlimited led by MD Clare Peck, we are excited to share that: Jo Chappel, Fever PR’s multi-award-winning creative has been promoted to Executive Creative Director…

Read more