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Esther scooped this month’s Winning Mind Award. We find out how her career could have been so different 🕵️‍♀️ but now she works at Nelson Bostock and carries tote bags 🤣.

Why did you pick a career in PR and Communications?

I fell into PR by chance, but it’s turned out to be a great match for me! I love being creative, writing, and meeting new people, and it’s a career which requires an interest in all of those things – so I’m really glad I said ‘why not?’ and decided to apply for Nelson Bostock nearly three years ago.

What’s the best advice anyone has ever given you?

Always carry a tote bag with you in case you need to do an emergency shop. (From me to me – and now you!)

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon?

It’s cheesy, but my ideal Saturday would simply be making memories with my loved ones. Catching up with friends, exploring new places, eating good food… it’s not hard to see why London appeals to me.

And what are your hobbies?

I love all things arts, culture and entertainment – particularly theatre and music, whether it’s taking part when I can or being in the audience. I actually performed at the Edinburgh Fringe for the second year running this year!

What’s one thing that people should know about you?

Don’t try to talk to me while I’m cooking for a group or I’ll cry.

What’s one thing that would surprise people about you?

I once applied for a job at MI5 (and got to the third stage!). Can’t believe they didn’t want me in the end really.

What makes you a Winning Mind?

Perseverance in this case! It can be a skill to know not to give up on a good idea first time round and to find ways to breathe new life into something.

Any advice for future Winning Minds contenders?

Great ideas can come from anywhere and a fresh point of view can do a world of good. Also, set aside time to really think about the work you’re doing rather than robotically ticking things off your list – our unique perspectives and ideas are our most valuable tool.