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#Campaigns
Listen (and Look) Up! What neuroscience can teach us about building attention-grabbing campaigns
25.10.2023

β€œNobody reads advertising. People read what interests them, and sometimes it’s an ad.”  Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the β€˜50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook.  Interest, or attention, is – and always…

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