Category: Case studies

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Running a proactive press office for BT and EE

EE Product finder HERO IMAGE

Build positive associations with BT and EE

Nelson Bostock is the lead agency for the BT and EE press office, tasked with managing the brands’ reputations not just with the media, but among its customers. Our role is to make sure we continually highlight how the companies connect for good, whether that’s through new social tariffs for broadband customers who need extra support or providing reassurance that our retail stores are back on the high street to help those who need it most.

Our proactive storytelling – in support of the reactive press office – has achieved month on month positive press coverage across broadcast, national and lifestyle media.

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Change perceptions to position BT as a national champion

Press Office

Communicate the rebrand as not just a change of symbol, but a symbol of change.

Nelson Bostock was the lead agency for BT’s rebrand, tasked with managing its reputation and shedding the old BT image. We managed the keynote speeches, press conference presentation, content creation, media attendance and press office.

Following the rebrand, the Nelson Bostock team has worked with BT on specific initiatives to start changing the narrative:

  • BT Skills for Tomorrow programme – upskilling the nation with digital skills
  • BT Young Pioneer Award as part of the National Tech4good awards
  • Proactive press office promoting positive changes in customer service
  • Providing key consumer groups with background briefings
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Putting the spotlight on Ocado as a technology pioneer

HERO Ocado Tech

Grow the profile of Ocado Technology, and Ocado Group, as one of the UK’s most pioneering technology companies, tapping into integrated media platforms to position Ocado as a preferred employer for top talent in AI, ML, Data Science, Robotics.

Nelson Bostock is positioning Ocado Technology as one of the UK’s leading technology companies through strategic integrated campaigns to support recruitment and rapid growth.

This includes pioneering an integrated comms programme that leverages non-traditional platforms such as YouTube, Medium and Reddit to target hard-to-reach audiences with messages about the company’s innovation and culture, while protecting its proprietary technology and IP. NBU also worked to profile diverse spokespeople across the business to demonstrate the breadth of technical roles, and provided counsel on reputation issues such as around Covid-19.