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Meet Katy – our latest Winning Mind

Last month Katy scooped our monthly Winning Mind Award.

The Winning Mind Award celebrates when people are living and breathing our agency’s values; Ambitious, Open, Proud, Honest and Creative.

So we talk to our resident Texan on her career path, her perfect day and why she gifted someone a frog!

Why did you pick a career in communications / content?

I stumbled into tech start-ups and started my content marketing path from there. I see content marketing as storytelling with a purpose; finding out what makes people tick and acting accordingly.

At the cornerstone is solid communication. One of my first jobs ever was to socialise young racehorses and, as it were, communication is key to that, too. Communicating with horses teaches you a thing or two about communicating with people: be perceptive, be intentional and be consistent. I love the blend of creativity, organisation and analysis that comes along with that, in a job that is never the same and always challenges you.

What’s the best advice anyone has ever given you?

My mom used to encourage me to “push past the awkward” when I dug my feet in about doing something that I found difficult or embarrassing. Although frustrating at the time, it’s something I still heavily lean on as I continue to embrace that on the other side of daunting, scary, uncomfortable experiences is progress. 

How would you spend an ideal Saturday? 

My ideal Saturday would kick off with a morning stroll through the farmer’s market (with a large Americano in-hand) followed by brunch with friends; somewhere with a bustling atmosphere and good vibes. We’d wander through a few thrift shops — hopefully taking home some surprise gems — before a long, winding walk home to settle on the sofa for movie night. 

Perfection. 

And what are your hobbies?

Aside from riding horses (which I don’t get to do as often these days), drinking coffee and long walks, I love live-music and sometimes dabble in digital photography. 

What’s one thing that people should know about you?

That so many cliché things came to mind when I read this question (I’m from Texas, vegan, terrified of driving etc…)

Immediately after those, I had a very random intrusive thought to share the fact that I had a joint Sweet 16 birthday party with my best friend where I gifted her a live frog in front of all of our closest friends. She had a phobia of frogs. 

I kept the frog, we’re still best friends — take from that tale what you will.

What would surprise people about you? 

I spent a semester studying abroad in St. Petersburg, Russia polishing my now non-existent Russian language skills. It’s such a beautiful place, I feel fortunate to have gone before recent events put Russia where it is now.

What makes you a Winning Mind?

All of our minds are unique, and can work together to do amazing things. My nominator pegged ‘proactivity’ and ‘team spirit’ — half of which I have to credit to my Texas roots.  

Any advice for future Winning Minds contenders?

Listen to your gut and take the risk. 

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News

Major promotions at UNLIMITED Communications and Nelson Bostock

We are delighted to announce some significant promotions that will supercharge UNLIMITED’s Communications Division into 2023.

Led by Will Hart as Group MD, with Nelson Bostock and Fever alongside Health Unlimited led by MD Clare Peck, we are excited to share that:

Jo Chappel, Fever PR’s multi-award-winning creative has been promoted to Executive Creative Director for UNLIMITED Communications.

Caroline Coventry has been promoted to Deputy MD of Nelson Bostock, assuming responsibility for both tech sector growth and developing the combined Nelson Bostock and Fever offering. 

Abbie Hughes has been promoted to Head of Consumer, managing the Fever brand and the consumer business.

Tim Lines moves up from his Director role in Nelson Bostock to focus on business development, new business and marketing across the Nelson Bostock and Fever brands.

To further drive integrated work, the three agencies will be supported by a new Integration Engine led by Nelson Bostock and Fever legend Lucy Watson. Lucy’s team of specialists sits at the heart of the division and will allow clients to tap into Human Understanding insights, planning and creative, social, media, content strategy and production, and design capabilities.

These appointments follow a raft of new business wins and build on our existing strengths in creative brand campaigns and reputation management.

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News

Meet Liam – our latest Winning Mind

Having joined us a little over a month ago, Liam has only gone and scooped Nelson Bostock’s Winning Mind award for October. What an impressive start? Liam tells us how he swapped journalism for Comms and how Flaming Hot Monster Munch are life 😋.

Why did you pick a career in PR and Communications?

Writing and storytelling is something I’ve always enjoyed as you can be involved with every touchpoint of the creative process. As for PR & comms, coming from a journalism background and after my time at a start-up that worked closely with their PR team, I wanted to understand the other side of the coin!

Why did you pick a career in PR and Communications?

Consistency beats everything. Turning up every day with the right mindset of doing the best that you can – nothing can beat it.

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon?  

My ideal Saturday afternoon would probably consist of exploring different areas (and pubs) around London but right now it’s all about watching the World Cup!

And what are your hobbies? 

My main interests are around music. Whether that’s attending live events or trawling through playlists and discovering new artists to share with whoever’s interested.

What’s one thing that people should know about you? 

Big fan of Flaming Hot Monster Munch.

What’s one thing that would surprise people about you? 

I once wanted to go into acting, the highlight being part of Derby Theatre’s production of Kes.

What makes you a Winning Mind?

It was a surprise to win if I’m honest! But having the willingness to get stuck into tasks and help wherever possible is important.

Any advice for future Winning Minds contenders?

Everyone does an incredible job to go above and beyond for both clients and teammates. Always keep an eye out on where you can contribute ideas as the company will always support creativity.

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News

D&I Book Club

It was great to meet with the D&I Book Club and discuss ‘The Vanishing Half’ by Brit Bennet.

With Black History Month being a big focus for D&I Group in October, the NBU and Fever D&I Book Club 📚 got together last week to have some big brain chats about our recent read. 

This book is incredibly thought-provoking, and we shared our thoughts over themes of race, heritage, privilege and identity raised in the book over some snacks and a bit of vino 🍷

Book Club has rated this 4 out of 5 ⭐– definitely would recommend! 

As part of our Ways of Working, everyone in NBU has the opportunity to join working groups aligned with their values and interests!

Stay tuned for more from D&I Book Club ⭐

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News

Meet Georgia – our latest Winning Mind

Georgia is our latest winner of the Winning Mind Award! Our monthly award of who goes above and beyond.

Newly promoted, dramatic, non- coffee drinking, Georgia has some wise words for us all…

Why did you pick a career in PR and Communications?

Having spent four years studying English at university I always knew I wanted to go into something communications based. Following a short stint in journalism, I was itching to spend less time opposite a word document! PR gives me the freedom to write content, work on events and go out and meet people, all of which I love to do.

What’s the best advice anyone has ever given you?

It’s PR, not ER.

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon? 

I’ve just moved to London, so I’m currently spending a lot of Saturday afternoon’s exploring my borough… Constantly on the hunt for new lunch spots and cosy pubs.

And what are your hobbies?

Beyond socialising (if that counts as a hobby), I absolutely love to read. I’m that person on the tube getting in everyone’s way with my head in a book. I’m a keen member of our NB book club which is organised by the D&I committee and have discovered loads of great reads through it!

What’s one thing that people should know about you?

I used to be intensely involved in amateur dramatics from around the ages of 8 to 18. Possibly explains some things about my personality…

What’s one thing that would surprise people about you?

I’ve managed to reach the age of 25 without ever trying coffee. Proud of it.

What makes you a Winning Mind?

You’d have to ask my nominator, but apparently my content drafting! I love getting my teeth into a new piece of writing, and am really lucky to get to learn about all kinds of new tech in the process.

Any advice for future Winning Minds contenders?

Keep on keeping on. There are always new opportunities to shine at NB, and our diverse skill set is what makes us such a dynamic agency. Whatever your strengths, if you don’t like to shout about your great work someone else will always do it for you.

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News

NB x Groundwork Volunteering

This October, NB took a break from driving PR and social for the hottest tech brands to step outside and give back to the local community. 

The team travelled to Wormwood Scrubs to support the charity organisation Groundworks and improve the habitats of the many animals living in the open space while being able to reconnect with colleagues and boost our mental well-being in the open air. This day out was part of NB’s wider ‘Lifetime Programme’, focusing on improving physical and mental well-being for all our staff as a priority through a range of benefits and activities across the year. 

Wormwood Scrubs is home to birds, squirrels and our newly beloved choice of animal (which we’ve learned a lot about recently) – the common lizard. 

Sadly, the lizards were in hiding for both days as we scythed, chopped and raked a significant amount of scrub from the grassy area – enabling the meadow to thrive! 

In one day alone NB’s first team cut and collected around 3500 sq metres! Both teams smashed the day, but we heard group two led the way – not that we’re competitive or anything!

Senior Content Manager Katy Ryder said: “It was great to spend the day volunteering in west London’s Wormwood Scrubs with Groundwork and an expert ecologist. Wormwood Scrubs’ tagline is ‘more wild than tame’ and I feel fortunate to have played a tiny part in protecting London’s wild side with this brilliant bunch!”

All our work was done to encourage more wildflower cover that provides food and habitat for pollinators including butterflies and safeguard the habitats of smaller animals. Wormwood Scrubs is one of the few lizard breeding populations this close to central London!

Beth Anderson, Account Manager at Nelson Bostock, added: ”I have found that Nelson Bostock understands the importance of looking at different ways to boost team togetherness and mental health within the workplace, and volunteering with Groundworks was a perfect example of this. Being put into a completely different environment in the outdoors, with all your teammates and working together to contribute towards a positive impact on a local community was an amazingly rewarding feeling and really helped to boost my mental wellbeing!”

Massive thanks and kudos to the team at Groundwork for arranging such a rewarding experience, we’ll be back soon. 

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News

Meet the Bostockers: Lorraine

In recognition of this year’s Black History Month, we wanted to highlight The 10,000 Black Interns Foundation and how they have helped NBU connect with talent. Since 2022, 10,000 Black Intern’s purpose is to transform prospects for young Black people in the UK by securing students and graduates with paid internships across an array of sectors.

NBU’s Lorraine Fordjour accepted an internship with us via the programme this summer and we’re excited that she has since joined us permanently as an Account Assistant to continue her career in PR with us ✨

Read what she has to say about the experience:

What advice would you give to a young person/woman of colour early in their career?

Go for it even if you don’t feel qualified. Despite what society might lead you to believe, do not let your skin colour be a barrier. Believe in your power, strength, and ability to accomplish anything you set your mind to.

What have you done to celebrate Black History Month?

Hmm I can’t say that I’ve done anything specific this month as I celebrate blackness every day haha. But I did watch The Woman King twice this month, I’m even planning to watch it again this week. 10/10, everyone should watch it!!

How do you think the 10,000 Black Interns Programme and Nelson Bostock have helped with developing your professional career?

The programme undoubtedly put me in a position that I didn’t think I could be in. I found it challenging to get a job in the media after graduation since I lacked the essential experience. Additionally, the fact that I had never done an internship and had not participated in a placement year did not help. My future seemed brighter after getting this internship and being hired as an account assistant shortly after the programme has made it possible for me to establish my professional career. Although the journey has not been an easy one, I am thankful and hopeful. I’m really excited to learn and ready to grow at Nelson Bostock!

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News

Meet the Bostockers: Linn

Meet Linn Nyrvik who joined last month. Linn joins the Social Media team and loves nothing more than technology (which is handy), London town and strong coffee. She’s going to fit in really well.

Tell us about yourself.

I’m a small-town girl from Sweden who moved to the city of my dreams 3 years ago (Though, I’ve lived abroad for a decade, but that’s for another time). Safe to say that London has been nothing short of amazing experiences. Professionally, I have a background in journalism and social media from the Nordics, the UK and China. Most recent, I worked with in-house social media in a small management consulting firm. I’m now taking my first step into the agency world, which is super exciting!

I’m joining the social media-team in NBU as a senior social account manager and work with clients Canon UK and EMEA, WWT, Dynabook, MSI, Vestel and Toshiba. It’s going very well so far and the clients are a pleasure to work with.

Which aspect of your job are you most passionate about?

I’m passionate about b2b and tech social media marketing, because it’s a very fast phased and fast changing market which I appreciate, and it allows for new ways of being creative and innovative. Additionally, I’m very much a people person, and passionate about developing strong relationships with peers and clients.

Any rituals that spark your best work?

During the lockdown, I developed a quite long and energy inducing morning routine to start my day off in the right way. This includes dancing to old tunes, cold showers, quick runs in a park, strong coffees, and visualisation/manifestation meditations. The days where my mornings start off the right way are most often the days I deliver my best work.

What is it about tech that you love?

As a millennial, I have really seen how tech has fundamentally changed the world – how we interact with each other, the global economics, almost every industry etc. Tech is fascinating as it’s forever evolving into something more complex and better. It keeps you on your toes 😊. Working with tech is a no brainer for me – who doesn’t want to be part of forming the future world we live in?!

How to spend the 25th hour of your day?

Outdoors (no matter the weather) and socialising with friends. Staying up a bit too late and have an hour extra sleep in the morning.

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News

Meet Esther – our latest Winning Mind

Esther scooped this month’s Winning Mind Award. We find out how her career could have been so different 🕵️‍♀️ but now she works at Nelson Bostock and carries tote bags 🤣.

Why did you pick a career in PR and Communications?

I fell into PR by chance, but it’s turned out to be a great match for me! I love being creative, writing, and meeting new people, and it’s a career which requires an interest in all of those things – so I’m really glad I said ‘why not?’ and decided to apply for Nelson Bostock nearly three years ago.

What’s the best advice anyone has ever given you?

Always carry a tote bag with you in case you need to do an emergency shop. (From me to me – and now you!)

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon?

It’s cheesy, but my ideal Saturday would simply be making memories with my loved ones. Catching up with friends, exploring new places, eating good food… it’s not hard to see why London appeals to me.

And what are your hobbies?

I love all things arts, culture and entertainment – particularly theatre and music, whether it’s taking part when I can or being in the audience. I actually performed at the Edinburgh Fringe for the second year running this year!

What’s one thing that people should know about you?

Don’t try to talk to me while I’m cooking for a group or I’ll cry.

What’s one thing that would surprise people about you?

I once applied for a job at MI5 (and got to the third stage!). Can’t believe they didn’t want me in the end really.

What makes you a Winning Mind?

Perseverance in this case! It can be a skill to know not to give up on a good idea first time round and to find ways to breathe new life into something.

Any advice for future Winning Minds contenders?

Great ideas can come from anywhere and a fresh point of view can do a world of good. Also, set aside time to really think about the work you’re doing rather than robotically ticking things off your list – our unique perspectives and ideas are our most valuable tool.

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Case studies

Giving WWT the Edge in telecommunications

To establish World Wide Technology as an authority in the Edge computing space, and to position itself as a partner for service providers looking to provide Edge capability to their customers.

WWT is known and trusted in the IT industry as a system integrator capable of complex deployments at scale. It wanted to capitalise on the emerging opportunities presented by new connectivity technologies, and specifically, Edge computing – a foundational technology for 5G, and an area of deep expertise for its partners (Dell and Intel, among others).

The approach

Nelson Bostock consulted on a piece of research of enterprise decision makers in businesses with revenue of greater than $1bn in the UK, US, Japan and Germany. They were asked about the drivers and barriers to adoption of Edge, the key use cases, and who they considered to be the natural partners for the deployment of the technology. Through this research, conducted by Analysys Mason, we established the scale of Edge investment, the sectors most likely to benefit from the technology and the steps that telecommunications providers needed to take to sell it to their customers.

These findings formed the basis of a report, The Edge Disconnect, which was the cornerstone of an integrated campaign spanning PR, a media partnership and lead gen activity across social and display advertising. In addition to the report, we created a series of supporting assets, including a downloadable strategy guide, ad units, a landing page, three podcasts and a series of blogs and LinkedIn Pulse posts.

Over two years after campaign launch, The Edge Disconnect is still being promoted and continues to gather leads for WWT’s US marketing team.